Excuse me, are boss and hugo boss the same brand?

 1. hugo boss Different product series:

Hugo Boss is a well-known German menswear brand, established in Germany in 1923, the Chinese translation is "Boss". HUGO BOSS is the general brand and the name of the founder. And BOSS is the male series in HUGO BOSS, a brand under HUGO BOSS, and the other is HUGO. http://www.hugobossorangeuk.de/hugo-boss-jeans-men.html

2. hugo boss Different main products:

The main Hugo Boss brand is mainly engaged in men's and women's clothing, perfumes, watches, and other accessories. The Boss brand mainly deals in men's clothing, and recently launched perfumes this year.

 http://www.hugobossorangeuk.de/hugo-boss-trousers-men.html

3. hugo boss Different positioning:

Hugo Boss's main clothing is mainly aimed at young people. Its design is more avant-garde and fashionable, and it uses the latest fabrics to make clothing, suitable for young men who are chasing fashion.

hugo boss The consumer group of the Boss brand is positioned as urban white-collar workers, which is specifically subdivided into black label series (Black Label) mainly for formal wear, Orange Label series (mainly for sports and leisure wear) and outdoor functional clothing Mainly Green Label series (Green Label). http://www.hugobossorangeuk.de/hugo-boss-shirts-men.html